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The Little Italy State of the Neighborhood is back! Get your tickets today for an evening immersed in everything Little Italy - Food, Friends, and a presentation on the Past, Present, and Future of the neighborhood. This year will be held on the Rooftop of Kilroy's 2100 Kettner building on Thursday, September 26th. Space is limited and tickets are going fast! Read More

About So Diego

Bringing you unforgettable experiences

Through handcrafted tours, local partnerships, and a passion for San Diego.

Break away from the typical tour experience, and allow us to show you how we like to explore our city.  Here at So Diego, we specialize in cultivating completely unique experiences that give visitors and locals a more authentic, and more exciting, view of America’s Finest City.

What to Know

San Diego is a family-friendly city located in Southern California that offers year-round outdoor activities such as hiking, biking, surfing, and sailing for all adventure enthusiasts. People from all around the world flock to San Diego to experience our amazing weather and activities. Whether you’re interested in a food tour or a historical San Diego walking tour, you can experience the best of San Diego’s attractions led by a local San Diego tour guide.

Discover all of the must-try local food spots in our favorite neighborhoods. Choose a tour of Old Town San Diego for a taste of tequila and tacos or hop on our Gaslamp tour full of cuisine, culture, and curiosities, where we take you through the scandalous post-Gold Rush history of the heart of downtown San Diego. Your San Diego tour guide can also suggest the best places to experience the city’s growing food scene.

Explore attractions like the world-renowned San Diego Zoo, where you can witness exotic wildlife in a world-class setting. Cruise along the stunning San Diego Bay, unwind at the serene Mission Bay, and bask in the sun at Mission Beach—all part of our selection of private tours that showcase the diverse offerings of the city.

No matter what your interests are, whether you’re a local San Diegan or just visiting, you are guaranteed to have a great time in America’s Finest City with So Diego! Choose us for a guided tour that transforms your visit into an unforgettable experience, blending history, culture, and culinary delights while exploring the attractions that make San Diego truly special.