Small Business Season

---

Starting Saturday, November 29, 2025 until the End of December

This year, to encourage our community to rally in support of our small businesses, we will be hosting Small Business Season all month long, beginning on Small Business Saturday.

As one of the largest Little Italy neighborhoods in nation, San Diego’s Little Italy is home to many one-of-a-kind boutiques, galleries and shops for quality items that can only be found in our neighborhood. Some locally owned business will be offering in-store specials and discounts for shoppers to enjoy, including longer business hours to find those perfect gifts for everyone on the list on Saturday. However, the importance of shopping small all season long has never been greater.

With a wide array of boutiques, galleries, pampering services and restaurants, you can find something for all, including yourself, from fashion accessories and home décor to good eats and gift cards, come out and support local and small businesses.  If you prefer to skip shopping in person this year, online shopping is available from any of the Little Italy’s local businesses as well as gift cards for future use. Some businesses are also offering virtual personal shopping and curbside pick-up. All businesses will be following all State and County regulations ensuring your safe shopping and dining experience. 

Shop Small!  Shop Local!  Shop LITTLE ITALY!