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Little Italy Toy Drive


November 22, 2024 to December 18, 2024

Join the Little Italy Association and local businesses to Bring Joy by Giving A Toy! 

Over the past decade, the Little Italy Association has hosted the Little Italy Toy Drive to benefit the foster children of New Alternatives, Inc. and has brought in over 6,000 toys.  Local restaurants, retailers and the Little Italy Mercato will host drop-off boxes where San Diegans and guests can drop-off a new unwrapped toy. Toys are requested to be new, unwrapped and appropriate for a child between ages 1 and 18.

If you are interested in choosing a gift selected by one of the foster children from New Alternatives, you can visit New Alternative's Amazon Holiday Gift Registry by clicking on button below.  All gifts purchased from Gift Registry will be mailed to New Alternatives for distribution to foster children

2024 New Alternatives Holiday Gift Registry

New Alternatives is a non-profit 501(c)(3) corporation, is also accepts monetary donations to support the Little Italy Toy Drive.  If you are interested in making a monetary donation, please email Lisa Castagnola.

The Little Italy Toy Drive has been such a success each year that the toys donated support New Alternatives throughout the entire year, not just during the holiday season!


2024 Participating Businesses

Caffe Italia
1704 India Street

Filippi's Pizza Grotto
1747 India Street

Irelia Fine Jewelry
1970 Columbia Street

Little Italy Association
2210 Columbia Street

Little Italy Food Hall
550 W. Date Street, Ste. B

Little Italy Mercato (Wednesdays & Saturdays)
W. Date & India Streets

The Physical Therapy Effect
1601 Kettner Boulevard #11

Vici Luxury Rentals
5050 W. Date Street